Join Growing Kent & Medway and Eddie Stableford of Brand Clock for a free webinar as part of the Food Accelerator series. This webinar is open to all but specifically aimed at those from within the food and drink industry.

When you’re starting out as a food or drink business, where should you invest your money and where should you hold back? How can you strengthen your product, brand and packaging and marketing to minimise your spend? Get to grips with the basics of retail margins and learn about how far the power of hustling could get you.

Learn about the stage gate process and the importance of approaching a new product launch in the correct way to minimise up front spend and to optimise your product, brand, packaging and marketing.

About the Speaker:

Eddie’s career spans 47 years in food and drink branding, innovation and marketing and he has an enviable brand experience portfolio which spans from the multiple-retailers (Tesco, Waitrose, M&S, Co-op), through major food manufacturers (Premier Foods, ABF) to entrepreneurial start-ups and emerging brands with whom Eddie has a great empathy as he is passionate about making new brands become success stories. Indeed, he has three millionaire success stories to his name and has five brands of his own.

He has given presentations on ‘Grey Consumers’ at Leatherhead, ‘The last 3 feet’ at the FDIN, ‘Reduce, Re-use & Recycle’ in Dublin, Branding for Export’ at EEDA and ‘21st Century Brands’ at The Marketing Forum as well as various presentations on strategy, trends and branding.

He is also a regular presenter at the Bread & Jam Festival, a member of the FD Reviews team,a Food Hub Expert and in addition is a Virgin Start-up mentor.

He has also contributed to numerous magazine and newspaper articles and also appeared on television and radio where he has given expert comment.

About Brand Clock:

If you’re looking for food brand innovation, food brand strategy, end to end project delivery or one-to-one mentoring, I can help. Launching a new food product and brand is as much about finding a partner with the right fit to support the founders as it is to identifying the team or individuals with the necessary skills to deliver the project.

Having run my own, successful food and drink centric design agency for over 20 years (working predominantly with start-ups), I know that it can be a lonely road at the start and recognise that businesses new to the sector need advice, help, support and expertise which is not commonly provided by design agencies.

I enthuse clients to best express their idea and then enhance it with my knowledge – bringing it to life by guiding and supporting, providing expert insight every step of the way.

As a food brand expert, I have the knowledge to ensure new to market concepts are differentiated, disruptive, cost-effectively delivered and optimised for commercial success at launch.
And by defining all the stages and sequence of work in launching a new food product, including creating a robust business and commercial plan, I ensure costly errors are avoided from the get go.

Most importantly, I do so with passion, enthusiasm, commitment and support and providing that much needed impartial advice and input critical to achieving success. But I won’t pull any punches, so expect me to robustly challenge your thinking as only by doing do so can we create a successful product and brand together.

I also help businesses secure investment and for those seeking retail listings, I manage introductions and relationships with buyers.
And as a mentor to the Virgin Startup Programme and with my network of product development partners, chefs, ingredients suppliers, manufacturers, brand creators, packaging designers and packaging suppliers, I can precisely match the appropriate resource to deliver projects efficiently and at least cost.

If you’d like to have a chat about how I can help you with the launch a new food product in my role as as a food brand expert, I’d be delighted to hear from you.