Marketing Channel Selection: Identifying the most effective channels to reach the target audience.

Spreading your marketing thin across every platform is a fast way to waste budget and time. In this focused session, we’ll help you pinpoint the marketing channels that actually reach your target audience and drive measurable results.

Whether you’re working with a lean team or a full department, choosing the right channels can make or break your strategy.

What You’ll Learn:

• How to assess which channels fit your audience and goals
• The difference between “popular” channels and “profitable” ones
• How to balance brand vs. performance marketing
• Tips for testing and optimising multi-channel campaigns

Who Should Attend: Marketing directors, strategists, and business leaders who want to cut through the clutter and focus their efforts on high-impact marketing channels.