Developing a Marketing Plan: Turning Strategy into Action

A great strategy is useless without execution. In this final session of the series, we’ll show you how to translate insights and decisions into a clear, actionable marketing plan that gets buy-in and gets results.

From setting priorities to aligning budgets and teams, this session helps you build a roadmap that keeps your marketing focused, accountable, and measurable.

What You’ll Learn:

• The core components of a practical marketing plan
• How to connect goals to tactics, timelines, and KPIs
• Prioritisation frameworks for limited resources
• How to keep your plan agile and aligned with business objectives

Who Should Attend: Marketing directors, business owners, and strategy leads who want to confidently move from big-picture thinking to real-world execution.