Competitor Analysis: Stand Out by Knowing Who You’re Up Against

Session Overview: Knowing your competitors isn’t just about tracking what they do it’s about uncovering where you can win. In this strategic session, you’ll learn how to analyse your competitive landscape to spot threats, surface gaps, and define a position that makes your brand the clear choice. This isn’t about copying others. It’s about understanding the field so you can lead it.

What You’ll Learn:

• How to identify direct and indirect competitors
• Tools and techniques for fast, effective competitor research
• Ways to uncover positioning gaps and under-served segments
• How to turn analysis into actionable strategy

Who Should Attend: Business directors, marketing leads, and growth-focused teams looking to sharpen their competitive edge with clear, informed strategy.